This page describes the lifecycle stages and lead status in the use of FranDo.
What are the Lead Lifecycle Stages in Franchise Sales?
FranDo defines the lifecycle stage as the [stage] of the business introduction, investment consideration, and purchasing process of a prospect = lead. Record the current stage the lead is at in the sales organization. This is an important indicator to consider how to approach each stage and implement it appropriately.
The initial value of the contacts that the organization acquires and holds to determine whether they are sales targets or not.
Marketing Qualified Lead: Leads that have been opened in marketing emails via FranDo Marketing are automatically switched to this stage. Inside sales representatives approach leads in this stage as sales targets.
Sales Qualified Lead: This is the stage of a lead where an appointment is obtained through a phone call or video conference, or a contact is made through a seminar or exhibition, and the lead is passed to the sales representative.
This is the stage in which the sales representative responds to the issue and decides to proceed to the negotiation stage. If the initial response by the sales representative determines that the lead should be dealt with after a longer period of time, the stage is changed to "Recycle", and if the lead is not a sales target, the stage should be changed to "Unqualified".
This is the lead that has completed the contract and includes the existing franchisees.
Sales or a Sales Representative as needing more time to approach, or leads that have been approached but have a status of "Attempted" for more than the number of days defined by the organization. You can set the number of days in FranDo Marketing's Sales Analysis > Alert Settings, and after the specified number of days, the "Attempted" lead stage will automatically switch to "Recycle".
Leads that have been unsubscribed by marketing emails via FranDo Marketing will automatically be changed to “Unqualified”. Other leads that are not eligible for sales or have been rejected should be changed to "Unqualified".
If none of the above apply, define "Other" for use by the organization.
What are the Lead Stages in Franchise Sales?
FranDo defines Lead Status as the [state] of the business adoption, investment consideration, and purchasing process of a prospect = lead in an organization's sales activities. It records the current status of the sales activity. This is an important indicator to consider and properly implement the approach for each status.
The initial value of a contact that the organization acquires and holds, but has not yet taken any action on.
You have sent a marketing email, made a phone call, or made an initial approach through inside sales in FranDo Marketing. You can set the number of days in FranDo Marketing's Sales Analysis > Alert Settings. After the specified number of days, the "Attempted" lead stage will automatically switch to "Recycle and the status will be set to "Pending".
This is the state in which you have received a reply to your email or made contact by phone, video conference, seminar or exhibition.
This is the state an appointment has been obtained through inside sales.
It is an ongoing state where email discussions and negotiations have been initiated by the sales representative.
A contractual agreement has been reached and the contracting process is underway.
This is the state where the contract has been completed and includes existing franchisees.
This is a condition that should be addressed over time by inside sales and sales representatives.
This is a lead that will not be approached in the future as it is no longer a sales target and is subject to deletion in FranDo CRM contacts.
This is the state in which a transaction is terminated due to a mid-term cancellation or expiration of a contract.